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Ouvrages de Clayton M. Christensen, Collectif, Harvard Business Review, Philip Kotler, Theodore Levitt, Fred REICHHELD

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Clayton M. Christensen, Collectif, Harvard Business Review, Philip Kotler, Theodore Levitt, Fred REICHHELD

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