Ouvrages de Fred REICHHELD

3 articles trouvés.

La Promesse gagnante

La Promesse gagnante

Fred REICHHELD

29,00 €

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Clayton M. Christensen, Collectif, Harvard Business Review, Philip Kotler, Theodore Levitt, Fred REICHHELD

23,90 €

LA QUESTION DECISIVE

LA QUESTION DECISIVE

Bertrand POINTEAU, Fred REICHHELD

29,50 €