The Tipping Point

par Malcolm Gladwell, Gladwell, Malcolm

How Little Things Can Make a Difference

Crédits & contributions

EAN

TexteMalcolm Gladwell, Gladwell, Malcolm

Éditeurtest
Parution31 janvier 2002

Prix TTC

20,50€

Indisponible

Arrêt définitif de commercialisation. Titre non commandable.

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.