Platform Revolution
par Sangeet Paul Choudary, Geoffrey G. Parker, Parker, G.G.; Van Al, Marshall W. Van Alstyne
How Networked Markets Are Transforming the Economy and How to Make Them Work for You
Crédits & contributions
- Parution30 octobre 2017
Prix TTC
Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.