How to Write a Business Plan

Every successful business starts with a clear, convincing plan. How to Write a Business Plan is your practical guide to developing a professional plan that wins support, attracts funding and drives growth. Whether you're launching a new venture, expanding your company or selling a business, you'll learn how to communicate your vision with confidence and impact. Written by expert business consultant Brian Finch , this updated edition includes practical exercises, templates and top tips to help you create a comprehensive plan. It also covers the latest digital developments, from crowdfunding and online retailing to marketing your business in a digital-first world.