Green Claims and Greenwashing - New Rules and Challenges for Businesses and Consumers

Provides practical insights of great relevance to both businesses and enforcement authorities. This book compiles various papers based on the presentations by distinguished scholars, practitioners, stakeholders and enforcers presented during two international conferences jointly organised by KU Leuven's CCM and the University of Ferrara, in cooperation with the European Law Institute's Sustainability and Environment Law Special Interest Group and the Consumer Empowerment Project (CEP).