Built To Last

The concept behind this book is simple and brilliant: find out what makes companies that outperform their peers for decades enjoy that success - and then apply those lessons yourself. Written by multimillion-copy bestselling author, speaker and business management consultant Jim Collins and organizational theorist Jerry Porras, it's the only blueprint you need for sustained business growth. ' Built to Last is an unusual business book - seriously researched, unconventional in its conclusions... [It] is well worth reading, particularly by those engaged in trying to reinvigorate our nation's largest enterprises.' -- Wall Street Journal 'Outstanding from Jim Collins as always. A definite must-read' -- ***** Reader review 'Blew my mind on how to run a business, every leader or business owner should read this book' -- ***** Reader review 'Very enlightening!' -- ***** Reader review 'This book among top 5 business book I ever read!' -- ***** Reader review ********************************************************************************************* 'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business , multimillion copy bestselling author, speaker and consultant focused on business management and company sustainability and growth Jim Collins and organizational theorist Jerry Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors . They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked : 'What makes the truly exceptional companies different from other companies?' Built to Last is the result of that research: filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond .