Neon Rides

Revisiting the ’80s and ’90s as a golden age of automotive excess, ambition, and expression. Neon Rides revisits the bold and often over- looked cars of the 1980s and 1990s—an era once dismissed by collectors, now ripe for rediscovery. Wedge silhouettes, turbocharged ambition, and design excess defined machines born at the edge of analog grit and digital promise. From oddities to cult icons, these cars mirrored a world in flux, politically and culturally. In collaboration with the Petersen Automotive Museum, the book blends archival photography and cultural commentary to celebrate a misunderstood chapter that shaped identity, aspiration, and speed.